Finalising robust packaging for your products can be a difficult task. After all, you need a packaging that not only offers a great unboxing experience to your customers but it should also be strong. For extra protection, bubble wrap and foam wrap rolls can also be used. You would not want damaged products to reach your customers.
Packaging industry experts recommend that you test packaging samples beforehand. Check the sample packaging thoroughly so that the one you finalise is strong enough to safeguard your products during transit. Once your packaging is finalised then proceed for large scale production.
Major Functions of Product Packaging
The packaging you select for your products should serve some of the major functions. Let's discover them:
Proper Fit
You need to check whether the test packaging is good enough for your products in terms of fit. Poorly fitted packaging can be very unsafe for your products. You must have a few millimetres of gap so that there is some space left for cushioning materials like bubble wrap and brown paper. The packaging sample should be easy to close or seal to make sure the product inside remains secure. Quality packaging tapes must be used for extra security.
Efficient Packaging
There are various stages and numerous people involved in the supply chain. The packaging you finalise for your products must be efficient and convenient to use by all of them. The time taken to pack your products by your packaging and despatch department should be also considered. From assembling till despatch, the packaging should be perfectly suitable. For example, assembling fragile goods using polystyrene corner protection, bubble wrap, foam wrap rolls etc should not take too much time for your team.
Unboxing must be effortless for customers. Choosing a packaging that can either be reused or disposed of is not difficult. During transportation and storage, handling the packages should be easy. If your products are to be shipped for retail then choosing shelf ready packaging or packaging ideal for counter top displays can be selected. You need to make sure that the packaging is convenient to handle.
You can explore the website of Globe Packaging for premium quality materials for your goods. They stock cardboard boxes, bubble wrap rolls, foam wrap rolls, polystyrene corner protection, tapes and more.
Safety & Protection
Safety and protection of your products during transit is important and hence select a strong packaging. You must try the drop test to check if the product kept inside remains safe or not. The outer package might get damaged whilst performing the test but that's fine. If the product inside too suffers scratches or gets broken during the test, in that case, extra cushioning can be used. You can pick a stronger packaging box and go with polystyrene corner protection, bubble wrap and foam wrap rolls for extra safety.
The next test is the shipping test. Pack your product in the box and ship it back to your company address. This will give you an idea of whether the packaging is robust enough to bear the impact of postal network or courier services.
The third test is the unboxing experience. Imagine you are the customer, take the package in your hands. Check if the package is not bending or buckling. Make sure the unboxing experience is good and the packaging and the item inside remain safe and protected during the test.
Branding
Packaging you finalise for your products must be able to be utilised for branding purposes. Your brand logo and message could be easily printed on the packaging design. Place all the branding elements in the best position on the packaging. Select the brand colours and fonts along with the graphics. Get all the branding elements printed on the test package to check if it looks as expected.
Finally, it is the best idea to choose an environmentally friendly packaging. Hope, after reading the article you will be able to select the perfect packaging for your products.
